Via Hanseatica Plus project is funded by the Estonia-Russia Cross Border Cooperation Programme. All the activities concentrate on expanding the tourism route from St. Petersburg to Riga towards Rakvere and Viljandi in Estonia and Vyborg and Pskov in Russia.
Estonia-Russia Cross Border Cooperation Programme 2014-2020 aims to foster cross-border cooperation across the borders between the Republic of Estonia and the Russian Federation to promote socio-economic development in the regions on both sides of the common borders. The application for the project was submitted in May 2017 and the financing agreement between the lead partner and the Ministry Of Finance of the Republic of Estonia was signed on April 1, 2019.
Numerous Estonian, Russian and Latvian organisations participate in the development of the Via Hanseatica Plus route. The lead partner and coordinator of the cooperation is Tartu County Tourism Foundation. The partners of the project are Museums of Virumaa, Ida-Viru Enterprise Centre, Tourism Information Centre of the Leningrad Region, Administration of Vyborg municipal district, Committee of Cross-border Cooperation and Tourism of the City Government of Pskov, Committee of culture and tourism of the Gatchina municipal District and St. Petersburg City Government State Geological Unitary Company «Mineral». The Associated partners include North Estonian Tourism, Pskov Region State Commitee for Culture, Committee for Tourism of Leningrad Region, Vidzeme Planning Region, Vidzeme Tourism Association and The Committee for Nature Use, Environmental Protection and Ecological Safety of St. Petersburg.
Marketing: improved VH marketing in social media, campaigns, production on attractive promotional materials, introducing VH regions to travel agencies and media representatives, cross-marketing;
Networking actions: strengthening networking of VH entrepreneurs and other stakeholders (including travel industry);
Capacity building: local and joint (international) trainings and study trips to improve service quality and variety in VH regions;
Upgrading VH thematic packages to meet expectations of different travellers (nature and adventure, culture, family, food).
The project’s budget for the upcoming two years is 510 068 euros. 10% is covered by the partners as their own contribution. Programme co-financing is 459 061.2 euros.
Sille Talvet-Unt, overall coordination and fin. management, email@example.com
Annika Ojasaar, local and Estonian coordinator, overall marketing coordinator, represents the lead partner Tartu County Tourism, firstname.lastname@example.org
Olga Iakimenko, Russian coordinator, represents the partner St. Petersburg City Government State Geological Unitary Company «Mineral», email@example.com
Vivian Lepa, local coordinator from partner Museums of Virumaa, firstname.lastname@example.org
Kristina Ernits, local coordinator from partner Ida-Viru Enterprise Centre, email@example.com
Amira Amirova, local coordinator from partner Tourist Information Centre of Leningrad Region, firstname.lastname@example.org
Petr Fomin, represents partner Administration of Vyborg municipal district, email@example.com
Kristina Kobyz, represents partner Committee of Cross-border Cooperation and Tourism of the City Government of Pskov, firstname.lastname@example.org
Yulia Khelde, local coordinator from partner Committee of culture and tourism of the Gatchina municipal District, email@example.com
Read more about activities and progress HERE.
The content of this publication is the sole responsibility of Tartu County Tourism and can under no circumstances be regarded as reflecting the position of Estonia-Russia Cross Border Cooperation Programme 2014-2020, its participating countries alongside with the European Union